Social Media is one of the most hyperactive aspects of the internet.
It has a lot of scopes to be used as a marketing tool for any brand or
business. The massive user count of social media makes it the fastest and
easiest way to reach such a large audience. It can be used to take your
business to the next level. The problem that arises is how to use social media
for your business or brand. Every brand already has social media handles that
help them to increase their social presence but what else? Here comes in Social
Walls.
What are Social
Walls?
Social Walls are display walls that work with the help of social media
aggregators. These social media aggregators fetch content from all your social
media platforms and cumulate them in a unified presentation. This content is
collected on the basis of particular hashtags, accounts or tags that people
mention in their posts. Event Social Wall can then be
shared at many places like events, seminars or can be embedded on your website
as well.
Why are Social
Walls so useful?
Social Walls being the hub of all your social media posts can work
wonders for your business. As a business or brand, you have a lot of
responsibilities to fulfil, but the most important is to engage your customers
with your brand. This is the perfect marketing solution to help you with more
user engagement.
Some of the major benefits are mentioned below:
➢
As I mentioned, it is the best way for user
engagement. It allows users to be a part of the brand. When a user posts
something with the brand hashtag or account, their post can be seen in the
brand’s social wall that is accessible to them. This way they feel like a
member of the brand.
➢
This belongingness that they feel for the brand
creates more loyal users. These loyal users can be really helpful to promote
your brand and producing user-generated content for your brand. They may also
opt for mouth publicity and help you gain more loyal customers for your brand
or business.
➢
Social Wall helps you heighten your brand trust.
If your social wall consists of both positive and negative posts, users will
realize that you’re not hiding anything from them. These posts will showcase
your transparency with the masses. This way they will start to trust your brand
more.
➢
It gives you scope for improvement. While people
will also be posting negative comments and posts, you will know the areas your
brand or business needs work. This will also let you know the aspects of the
business or brand that your consumers value the most. You can then work towards
improving the user experience for your consumers and maybe add something new as
well.
➢
A social wall can also be an exciting zone in
your events. You can easily build a social wall display in your events that
will definitely be something distinctive for the attendees. The attendees will
be able to post and see their real-time pictures through the social wall. Their
desire to be seen by the masses will also be fulfilled.
➢
This wall can also help your event to trend on
social media. If you’re hosting a large event, the huge mass posting with your
hashtags and account can help with it. This will let more people know about
your event which can be extremely beneficial if you host events regularly.
➢
Social Walls also gives you an opportunity to
make announcements or host polls on your website or your event to make it more
interactive. This can be a new and interesting way to convey an important
message to your users. People want something new every day and this is the way.
➢
All of the above mentioned combined can help you
increase your brand value and brand presence around the globe. Social Wall
gives you that chance to prioritize your users. When the consumers and users
will realize that you’re actually working for them, they will definitely value
your brand over others.
Conclusion
All I would want to say is that Social Wall is an amazing marketing
solution for your brand. It can help you with your business. This way you will
be able to do everything a consumer wants a brand or event to do i.e.
prioritize them. So if one tool can help you with your retail space as well as
your event space, you definitely need to incorporate it into your marketing
tactics. It will help you be a consumer’s brand and that is what every brand
dreams of. This is just a step forward.
If you’re worried about the hardwork it might take to manage this
social wall, stop worrying because it does not need much of your extra effort.
You can easily manage it by giving it a little time every day.
You’ve got so many reasons to go ahead and integrate a social wall
with your business and I don’t think any of these might not be useful. So go
ahead and start working towards a better social media presence and being the
consumer’s brand.
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